It Didn’t Start With Product
Outfitting the World, Reigning Together.
This brand didn’t start with product—it started with people. Before the first cap or tee, we were quietly giving to widows in Nigeria, offering what we could to those navigating unimaginable loss. That same heart remains stitched into everything we create. Today, we partner with West Child to continue that mission—using fashion as a funnel to support children and widows in underserved communities across West Africa. With every piece, a portion of proceeds goes toward education, empowerment, and dignity-driven care. Because when style is rooted in purpose, even what you wear can help someone rise. And when we move together—with intention—we reign together.
Every Purchase Gives
You’re not just wearing something—you’re stepping into something bigger. Each piece in our collection helps fund education and dignity-driven care for children and widows across West Africa. In partnership with our giving partner, your purchase helps someone rise—at no added cost to you.
This is more than fashion. It’s movement. It’s meaning. It’s reign, reimagined.
The Ripple Starts Here
Start With a Choice →
You pick your piece. We take it from there.
Led From Within →
Your purchase backs local leaders making real change.
They Rise, We Reign.
Kids learn. Women rebuild. You made it possible.
From Choice to Change
Meet Chishom
In early 2025, she became one of the first students enrolled through our giving program in Nigeria.
27
27 Stories of Change. And We’re Just Getting Started.
As we navigated through our pre-launch phase, your unwavering support has enabled us to make a tangible difference. Together, we've successfully provided educational opportunities to 27 children, offering them and their families a pathway out of the relentless cycle of poverty. We are eagerly anticipating the growth of our giving program and are deeply committed to witnessing its transformative impact on lives around the globe.
See how we’re building a movement—on both sides of the world.
Through our philanthropic partnerships, every store purchase fully funds programs aiding children and widows, ensuring threads are woven into significant impact.
Our Partners
PARTNERING WITH WEST CHILD & SHOPPING GIVES.
To realize our vision and optimize our impact, we've partnered with Shopping Gives and Wujuba Foundation, leveraging their reliable and effective strategies to eradicate poverty through education.