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“Who would’ve thought that a I wrote in 2012 and my mother’s story as a widow would give rise to the brand that gives.”

- Roy O. Diké, Founder.



The Beginning.

“Let’s take a toast. Through all the roads, we’ve found our way and we’re never leaving. So lets run. Run free, rule each minute, until we reign again.” There was a strong sense of hope and a Light that motivated the formation of thoughts that would lead to this song and would one day influence the name of a brand…



Mother: Her Story.

I’ve always heard the horror stories of the unimaginable abuses that widows in my village would experience after their husband’s death. But, I never imagined in a million years that I would become that type of victim.

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Moving Forward.

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